You know the trick.
You're too nervous to directly discuss a relationship issue with your significant other, so you conveniently schedule some quality TV watching time during a "Sex and the City" marathon.
Oh wow. What a strange coincidence. We just happen to be watching an episode that revolves around saying "I love you."
"What do you think about the show, honey?"
Here's one of the long-term effects of "Sex and the City":
Jezebel details recent research suggesting college students "were twice as likely to discuss sexual issues with their partners after seeing a similar conversation on the show."
The study pertains largely to sexual health issues, but I'd suggest the series continues to spur conversations spanning multiple aspects of the relationship world.
I don't like everything about "Sex and the City" -- I'm a particularly harsh critic of the films -- but I appreciate the many social conversations it inspired.