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From 1991 to 1994, she worked in Bollywood movies, did many commercials and campaigns. She is best remembered for the Kama Sutra condom campaign which she endorsed and used as a medium to talk about AIDS awareness.
She has taken part in theater and plays such as Carry on Papa, Wow what a girl and a Bengali Jatra.
She made her film debut with Jag Mundhra's 1991 film Vishkanya. She went on act in her most popular film to date, Jo Jeeta Wohi Sikander (1992) with Aamir Khan (as a vamp)and appeared in a few more films such as Lootere (1993) and Aatank Hi Aatank (1995).
In 2000, she complied and edited, "Timepass", the memoirs of her late mother, Protima Bedi. She has been a columnist with the Times of India newspaper as well as Hindustan Times, and has been a columnist for Midday newspaper as well as written articles for numerous publications like L'officiel, Femina and The Week. In 2000, she also had a very public tiff with Amitabh Bacchan .
She has hosted Celebrity talk shows since 2004 one of which formerly titled Not just Page 3 was later known as Just Pooja. It was telecast on the channel, zOOm.
In 2007, she participated in a dance contest Jhalak Dikhlaja on Sony Entertainment Television (based on Dancing with the Stars) and has since taken up Latin American ballroom dancing. She later performed with her choreographer/ partnerHanif Hilal at events and functions all across the globe. She took part in a popular dance contest Nach Baliye (Season 3) on STAR PLUS. She participated in the Indian version of Fear Factor Khatron Ke Khiladi 2008,on Colors channel and did dare devil stunts. She reached the semi finals.She hosted the Saturday special episode of Bigg Boss season 2 where she grilled the evictees of the home on her show Bigg Boss Aakhri Salaam on Colors.
She has been brand ambassador to Kaya Skin Clinic, Allergan India and the Country Club .
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